Our philosophy

Honest, effective
and simple

There is a lot of misunderstandings, noise and smart marketing when it comes to skin treatment. 😬

In 2011 we wanted to change that – and we hope you wanna join our movement to make skin treatment honest, effective and simple.

#1

Honest

The beauty industry and social media is filled with noise. Skincare tips and hacks that really don’t work. Edited models that has never had skin problems them self.

We think it’s time to make a change in the skincare industry, and only talk and share honesty when it comes to ingrediens and products.

#2

Effective

We believe in the power of science to change your skin for the better.

With our products you get decades of independent clinical data behind our ingredients.

#3

Simple

I can be tempting to try out the newest smart product and adding that to your skincare routine.

A lot of time that is just a waste of money and a big irritation for your skin.

We wanted to develop a skincare routine, that delivers results with only what you and your skin needs – and nothing else!

A note from our founder

I wanted something to clear up my breakouts – so I created it my self…

Skincare has for many years been complicated.

I wanted to give people with breakouts and irritated skin (just like my self) the choice of 100% honest, effective and simple products.

I like to think we changed that.